Welcome to the new Loyalty Program

We've revamped our loyalty scheme to give you even more great benefits. Better still, you'll get them quicker than ever!

You'll pick up valuable points every time you play on any of our games. The more points you collect, the higher your player level will become and the higher your player level is, the more your points will be worth when you redeem them.

Once you've earned your points, you can cash them in for great extras such as exclusive tournament entries and amazing cash bonuses.

It's easy to advance. A weekly goal will be set based on your previous play and, if you up your game and pick up enough points, you'll scoop some great rewards and increase your player level. Remember, as you move through the levels, all your Reward Points upgrade with you and the benefits will get bigger and better.

There are four different ITV Play Points levels: Jacks, Queens, Kings, Aces and Deuces. Check out their different benefits in the boxes on the right.

Every point you earn will help you get more out of playing on any ITV Play site. Find out more about our new Loyalty Program today.